Purpose
As automation and AI become more common in customer service and decision-making, it is becoming harder for people to know when a real human is involved.
AISSA exists to make human involvement visible.
AISSA provides a public reference framework that helps customers understand whether a business involves real people in its operations, customer support, and decision processes.
Listings reflect disclosed and observable human involvement at the time of review and may change over time.
AISSA does not audit businesses, sell certification, or provide regulatory approval.
Our role is to publish clear standards language and maintain public verification records so people can make informed, human-first choices about where their money goes.
What AISSA does?
Defines clear, public language so people can understand when a real human is involved in a business interaction - and when they are not.
Maintains a transparency framework that allows businesses to disclose human involvement in customer service and decision-making.
Publishes a public reference register showing observable and disclosed human involvement at the time of review.
Produces independent media and public-interest films that highlight the human impact of automation and encourage human-first business models.
Supports informed choice by providing clear, comparable information for customers, media, educators, and organisations.
What AISSA does not do
AISSA does not audit, inspect, or monitor businesses
AISSA does not sell certification, accreditation or compliance services
AISSA does not provide consultancy, implementation, or operational services
AISSA does not make claims on behalf of businesses or accept self-reported assertions as verification
Verification records published by AISSA reflect disclosed or observable conditions at the time of review and may change over time.
Responsibility for accuracy remains with the originating source of the information.
Why AISSA exists
As automation increases, it is becoming harder for people to see when a real human is involved in business interactions and decisions.
AISSA exists to make human involvement visible, understandable, and comparable for the public.
AISSA provides:
Visibility, not enforcement
Making human involvement observable rather than hidden.
Reference, not regulation
Offering public context without acting as a regulator.
Transparency, not sales
Publishing information so people can choose where their money goes.
The AISSA registry allows the public to see disclosed or observable human involvement at a point in time, without AISSA acting as an auditor, certifier, or commercial intermediary.
Independence
AISSA operates independently of the businesses it references and does not engage in commercial relationships with them.
Its purpose is to provide neutral transparency around human involvement, not enforcement, regulation, or promotion.